31, as well as Kansas City, which saw service begin on Feb. A Southwest route map from early 1982, shows the three cities that launched on Jan. These were not the airline’s first markets outside of Texas, but they represented an aggressive westward expansion that formed a cornerstone of Southwest’s current system. It was 40 years ago on January 31, 1982, that Southwest launched service from Las Vegas, Phoenix and San Diego. ![]() More: Southwest expanded like wildfire during 2021. Southwest’s 2022 anniversary isn’t as significant as the one it had in 2021, but it’s certainly up there, chief commercial officer of the airline and bona fide AvGeek Andrew Watterson told TPG in a recent call. With big plans and big changes ahead as Southwest looks forward to its next chapter, nostalgia has it also looking back in time. Kelly will still continue as executive chairman of the board of directors, which will see him leading the airline’s broader strategy. ![]() To top it all off, the airline’s longtime CEO, Gary Kelly, is stepping back and will be replaced by another longtime Southwest executive, Bob Jordan. Want more airline-specific news? Sign up for TPG’s free new biweekly Aviation newsletter!Īs it starts its 51st year, Southwest is making a big push for managed business travel the airline is growing and revitalizing its fleet as it continues to take delivery of its massive Boeing 737 Max orders it’s looking to finally see consistency in its Hawaii venture after two rocky pandemic-defined years and coming off the heels of a massive expansion that added 18 new markets, it’s looking to buffer its network by building up frequencies lost to the pandemic and the expansion. ![]() The airline celebrated its 50th anniversary in 2021, as it reached what its leadership sees as a crucial juncture in the airline’s evolution.
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